FREE BRAND ANALYZER · NO SIGNUP TO TRY

Analyze any brand from its website

Enter a URL to uncover the brand's products, audiences, positioning, messaging, voice, visual identity, and more.

100 credits/mo with a free key1B+ pages fetched

FROM FREE ANALYSIS TO API

Need this inside your product?

The Brand Analyzer is powered by the OpenGraph Brand Intelligence API. Give the API a website and receive the same brand understanding as structured data, for one site or every site your product meets.

Get a free API key Explore Brand Intelligence API

Automate this with the API

curl "https://opengraph.io/api/1.1/brand/https%3A%2F%2Flinear.app?app_id=YOUR_API_KEY"

Returns the full brand profile as JSON, or as Markdown with format=markdown. Get a free API key →

BACKED BY STRUCTURED DATA

Everything in the report is available programmatically

The report is one view of a single API response. Each section is a key your code can read, and logos, colors and fonts come back ready to use.

{
  "brand": {
    "name": "Example",
    "description": "...",
    "category": "..."
  },
  "products": [],
  "audiences": [],
  "positioning": {},
  "messaging": {},
  "voice": {},
  "identity": {},
  "visual": {}
}

The shape of every response.

BEYOND THE STANDARD SCHEMA

Need to know something more specific?

Brand Intelligence can answer up to three structured questions of your own alongside the standard brand response, each returned with the type you ask for.

Ask your own questions with a free key

What situations would make someone likely to buy from this company?
Does this brand actively target enterprise customers?

HOW IT WORKS

From a URL to a brand analysis

Enter a website
Paste the URL of the brand you want to analyze.
OpenGraph researches the brand
Relevant pages and brand signals are analyzed.
Get your brand analysis
See products, audiences, positioning, messaging, voice, visual identity, and more.
Use the API at scale
Integrate the same Brand Intelligence into your application.

Seven questions, answered from one URL

Brand Intelligence reads the pages that describe a company and answers the questions people ask about any brand, as structured data.

brand

Who are they?

Brand name, category, description and tagline.

products

What do they sell?

The products and services the company offers, with what each one does.

audiences

Who is it for?

The customer groups the brand serves, grounded in its own pages, not invented personas.

positioning

Why should someone choose them?

Value proposition, market position and the differentiators it gives customers.

messaging

What do they repeatedly say?

Key messages, recurring themes, claims and the phrases it keeps coming back to.

voice

How do they sound?

Voice traits, how formal, technical and energetic it reads, and what to do and avoid.

identity · visual

What do they look like?

Logos, colors, fonts, plus the visual style, imagery and interface style.

MCP SERVER

Or let your agent analyze the brand itself

Point Claude, Cursor or Windsurf at one URL and your agent gets Brand Intelligence, plus scraping, screenshots and Markdown. Same account, same key.

{ "mcpServers": { "opengraph": { "url": "https://mcp.opengraph.io/mcp" } } }

MCP docs

What can you build with this?

Every job starts with a website and ends with a product that understands the brand behind it.

AI products

Give an LLM or agent context about a company automatically.

SaaS onboarding

Populate company information from a customer's domain.

Website builders

Understand the existing brand before generating new pages.

Sales tools

Understand prospects before generating personalized outreach.

Creative tools

Retrieve voice, messaging, logos, colors and visual context.

Presentations and reports

Apply accurate company and brand context automatically.

Brand Analyzer questions

The API docs cover every section and parameter in detail.

What is a brand analyzer?

A brand analyzer reads an existing brand and describes it: what the company sells, who it serves, how it positions itself, what it says, how it sounds and how it looks.

How can I analyze a brand from its website?

Enter the website above. The analyzer finds the pages that describe the brand, such as the homepage, product, pricing and about pages, reads them, and returns one structured analysis.

Is the Brand Analyzer free?

Yes: one free analysis here, no signup. After that, a free API key runs the same analysis through the Brand Intelligence API.

What information can the Brand Analyzer find?

Brand name, category, description and tagline; products and services; audiences; value proposition, market position and differentiators; key messages, themes, claims and recurring phrases; voice; and visual identity, including logos, colors, fonts and visual style.

Can it identify a company's logo and colors?

Yes, where the site shows them. Logos come from the site's markup, and colors are ranked by how prominently the site uses them, with the leading brand color labelled primary. They reflect what the site shows, which is usually, but not always, the official brand asset.

Can it analyze brand voice?

Yes. It returns voice traits, a short description of how the brand communicates, how formal, technical and energetic the copy reads, and patterns to use and to avoid. Those three readings are the model's judgment of the copy, not a measured score.

Can I use the Brand Analyzer through an API?

Yes. The Brand Intelligence API returns the same analysis for any website in one call, as JSON or Markdown. You can turn sections off and add up to three questions of your own.

Can I use this data with an AI or LLM?

Yes. The response is structured for software and models, and the Markdown format drops straight into a prompt. The Brand Context API page shows how to give a model brand context.

Is this a brand audit?

No. The Brand Analyzer is designed to understand and extract an existing brand. It does not score the quality of your branding or provide a traditional strategic brand audit.

Analyze one brand above. Then every brand your product meets.

A free key runs the same analysis from one API call. No card.

Get my free API key View API Docs

Free Tools

More free tools

Everything you need to inspect, scrape, and convert the web — no signup required.