Turn URLs into embed-ready output with OpenGraph.io’s Embed tools. Generate native oEmbed responses, website embed code, media embeds, and rich fallback cards from links your users share.
Powering link previews, metadata extraction, embeds, screenshots, Markdown conversion, and URL intelligence workflows at scale.
Link embedding is the process of taking a URL and turning it into content your app or website can display. Depending on the URL, that might mean native oEmbed data, embed HTML, a media embed, an iframe-based provider response, or a rich fallback card built from metadata and preview data.
Best when a provider supports oEmbed and returns structured embed data including the provider-generated output.
Best when your workflow needs HTML that can be rendered inside a page, CMS, dashboard, or publishing tool.
Best for supported media URLs, videos, audio, posts, or other provider-backed content.
Best when a URL does not support native oEmbed but still needs to display as something more useful than a plain link.
Best when a pasted URL should expand into a richer card with title, image, description, and source context.
Best when you need to display linked webpages or articles as rich cards inside an app or website.
OpenGraph.io’s Embed family helps you turn URLs into native embeds, oEmbed responses, and fallback link cards. The current Embed product is the oEmbed API.
Generate native oEmbed responses when a provider supports them, and rich fallback embed cards when a URL does not return usable oEmbed data.
View oEmbed APISend a URL and receive structured embed data, provider output, or fallback card data depending on what the URL supports.
View oEmbed APIUse embed output to turn pasted URLs into richer cards or native embeds inside apps, CMS platforms, and dashboards.
View oEmbed APIInstead of writing provider-specific embed logic for every URL type, OpenGraph.io helps turn URLs into embed-ready output. If native oEmbed data is available, use it. If not, generate a rich fallback card from the page’s metadata, image, title, description, and source.
<iframe src="https://…"
width="100%" height="200"
frameborder="0"></iframe>Not every URL display workflow needs the same output. Some products need native embeds. Some need fallback cards. Some need simple link previews. Others need metadata to build a custom UI. The right product depends on how you want the URL to appear.
You need native oEmbed responses, provider embed output, or fallback embed cards from URLs.
View oEmbed APIYou want a rich card with title, description, image, domain, and metadata, but do not need native embed behavior.
View Link Preview APIYou want the underlying title, description, image, and page metadata to build your own preview or embed experience.
View Link Preview APIA URL does not support oEmbed but still needs to display with useful context — title, image, description, and source.
View oEmbed APIEmbeds help products turn pasted URLs into useful content experiences. Use OpenGraph.io when users, editors, customers, or internal teams share links that need to render cleanly inside your product.
Turn links submitted by users into native embeds or fallback cards inside your product.
Help editors embed articles, media, webpages, and social content without manual provider logic.
Display links as readable cards or embeds inside admin tools and internal systems.
Make referenced URLs easier to scan by showing titles, descriptions, images, and source context.
Render shared links as richer content instead of plain text URLs.
Use embed data in apps that need to display external URLs with context.
Embed helps you display the URL. Combine Embed with Preview, Extract, Capture, and Optimize when your workflow needs more than an embedded link.
Pair the oEmbed API with Preview, Extract, and Optimize tools for end-to-end URL intelligence across embeds, metadata, content, and visual capture.
Use OpenGraph.io to turn URLs into native oEmbed responses, website embed code, media embeds, and fallback link cards for apps, CMS platforms, dashboards, and user-generated content workflows.