Site Audit
Site Audit crawls a domain, checks every page's Open Graph tags, meta descriptions, and preview images, then returns a scored report with prioritized fixes and social preview cards, so you know exactly how your pages will look before they're shared.
See it in action first. Browse a full sample report before running your own, or run a live audit →
What it checks
Every audited page is scored against the metadata and imagery that control how a link looks when it's shared. This isn't a full technical SEO crawl; Site Audit checks:
- Open Graph tags – presence of
og:title,og:description,og:image,og:url,og:type, andog:site_name - Meta descriptions – missing, weak, duplicated, or over-length descriptions that get truncated in previews and search snippets
- Preview images – missing, broken, or unreachable
og:imageassets - Image quality – declared dimensions and aspect ratio against the 1200×630 recommendation platforms expect
- Canonical URLs – whether a page declares the canonical link used to normalize how it's shared
- Social preview rendering – a mockup of how the page will actually render on Facebook, LinkedIn, and X/Twitter
How an audit runs
Discover
Give Site Audit a domain and it crawls the site (via sitemap and internal links) to find every page, or hand it an exact list of URLs if you already know what you want checked.
Crawl and score
Each page is fetched and scored 0–100 against the checks above. Scores roll up into an overall site score and a coverage breakdown per check type.
AI summary and prioritized fixes
An AI-generated summary highlights the highest-impact issues first (for example, a missing
og:imageon a product template that affects a dozen pages at once), with concrete marketer and developer fix guidance for each.Review, share, or export
Drill into any page for its individual checks, issues, and live social preview cards. Share the report with a link, or export it as a PDF for a client or stakeholder.
What's in a report
| Section | What it shows |
|---|---|
| Overall score | 0–100 site score, plus counts of critical issues, warnings, and passed checks |
| Coverage | Pass rate per check type (OG title, description, image, canonical, etc.) across every page |
| Top priorities / issue rollup | The highest-impact issues, grouped by check and ranked by how many pages they affect |
| Pages | Every audited page with its own score, issues, checks table, AI diagnosis, and Facebook / LinkedIn / X preview cards |
Browse a full worked example (including preview cards for pages with missing, undersized, and healthy images) in the sample report.
Monitoring
An audit is a snapshot. Sites change as content ships, templates update, and pages get rebuilt, so previews that looked fine last month can quietly break. Turn on monitoring for a site and Site Audit re-runs on a schedule, compares each run to the one before it, and emails you what changed.
Scheduled re-audits
Put a site on a weekly or monthly schedule. Audits run on their own, with no need to remember to start them.
Change detection
Each run is compared to the previous one, so you can see new issues, regressions (something you fixed that came back), and issues that are now resolved.
Site health at a glance
Every monitored site shows its current health, when it last ran, and when it runs next, so a whole set of sites stays visible in one place.
Email updates
Every run sends a short summary. When something regresses, that same email calls it out, and you can attach the reports you want to each update.
What an update email includes
| Section | What it shows |
|---|---|
| Summary | The site's current health and how it has changed since the last run |
| What changed | New issues, regressions, and resolved issues compared to the previous run |
| Attached reports | The reports you chose to include: the overview by default, with an optional per-URL breakdown |
Monitoring is available on paid plans. You pick the cadence and which reports to attach when you set it up, and you can change it or turn it off at any time.
Ways to run an audit
- Dashboard – sign in and run a full multi-page audit from the Site Audit tab, then share or export the finished report.
- AI assistant (MCP) – ask your AI assistant to audit a site or check how a single URL previews on social platforms. See Site Audit & Link Preview MCP tools.
- Scheduled monitoring – put a site on a weekly or monthly schedule so audits run automatically and you hear about changes by email. See the Monitoring section above for what each run includes.
For a quick one-off check instead of a full site audit, the MCP tools also expose an instant single-URL preview and score that doesn't count against your monthly audit quota.
What it isn't
Site Audit is focused on social previews, Open Graph metadata, and URL presentation. It is not a replacement for a full technical SEO crawler and doesn't check backlinks, Core Web Vitals, crawl depth, or indexing status.
Scheduled monitoring re-checks the pages already covered by a site's audit and reports what changed between runs. It runs on a weekly or monthly cadence rather than in real time.